Big Data is understood as huge data which could be instrumental in making sense of trends that are prevailing over a period of time majorly pertaining to human behaviour patterns and reciprocities.
It is high time businesses start effectively harnessing the immense potentiality of big data in bringing about reformational changes.
Data in all forms lies in unstructured forms and therefore is not exploited to its full capability. Use of Big Data could mean employing deductive skills and technical expertise to draw out analytical insights from tons of untapped data that lies with businesses. This helps one come up with exhaustive solutions for reforming their venture for the good by making big data a critical part of business transformational strategy.