Ever feel lost in the repetitive humdrum of job searches, where every company’s pitch seems like a deja vu of the last? Imagine scrolling through a company’s social media and realizing it’s not just about jobs; it’s about people—real, relatable, and refreshingly unfiltered. If you’ve ever wondered why some employers make you hit ‘Follow’ before ‘Apply,’ you’re not alone. In this blog, we decode this enchanting narrative, where employer branding transforms into a storytelling adventure. Welcome to a world where careers unfold like chapters waiting to be written.

Understanding the Significance of Employer Branding

In the realm of talent acquisition and employee retention, the concept of employer branding holds immense significance. It goes beyond just a catchy tagline or an attractive logo; it encapsulates the essence of what it’s like to work for your organization. A strong employer brand serves as a magnetic force, drawing in top-tier talent, fostering employee loyalty, and ultimately contributing to the overall success of your company.

• Attracting Top Talent: Research consistently shows that job seekers actively seek out information about a company’s employer brand before applying for a position. A compelling employer brand can be the key differentiator that attracts the best candidates in a competitive job market.

• Employee Retention and Satisfaction: Employer branding isn’t just about attracting new talent; it’s equally crucial for retaining existing employees. A well-defined employer brand contributes to a positive work environment, fostering employee satisfaction and reducing turnover.

• Business Reputation and Consumer Perception: Your employer brand isn’t confined to the internal workings of your organization. It also has a direct impact on how your company is perceived by clients, customers, and the general public. A strong employer brand enhances your business reputation, instills confidence in consumers, and can even positively influence purchasing decisions.

The Role of Social Media in Shaping Employer Brand Perception

The advent of social media has revolutionized the way companies approach employer branding. No longer confined to traditional channels, social media provides a dynamic platform for organizations to showcase their culture, values, and day-to-day operations. It acts as a window into the soul of your company, allowing potential candidates to gauge whether they align with your ethos.

• Real-Time Communication: Social media platforms offer real-time communication, allowing organizations to share updates, news, and achievements instantaneously. This transparency is invaluable in shaping the perception of your employer brand. 
• Employee Advocacy and Engagement: Social media facilitates employee advocacy, turning your workforce into brand ambassadors. When employees actively share their experiences and achievements on platforms like LinkedIn, Twitter, or Instagram, it humanizes the organization and adds authenticity to the employer brand. 
• Showcasing Company Culture: Through multimedia content such as photos, videos, and stories, social media allows organizations to showcase their unique company culture. A well-crafted Instagram post or a LinkedIn video can provide a glimpse into the day-to-day life at your company, giving potential candidates a tangible sense of what it’s like to work there.

Research and Analysis

Before embarking on your employer brand journey, it’s crucial to conduct a comprehensive analysis. Identify your unique selling points and understand the pulse of your current workforce through employee surveys.

Identifying Your Employer Value Proposition (EVP)

In the fiercely competitive job market, attracting and retaining top talent requires more than just a job listing. It demands a clear and compelling Employer Value Proposition (EVP), a unique set of offerings that distinguishes your organization as an employer of choice. Here’s a detailed exploration of the crucial steps in identifying and refining your EVP:

Analyzing Company Culture and Values:

Your company culture and values form the bedrock of your EVP. They define the working environment, the relationships among colleagues, and the collective purpose that drives your organization. Analyzing these aspects is critical to understanding what makes your workplace unique.

Key Actions:

• Conduct in-depth interviews with current employees to uncover their perceptions of the company culture.
• Evaluate existing company values and assess how well they align with the day-to-day experiences of employees.
• Look for distinctive cultural elements that set your organization apart – be it a commitment to innovation, inclusivity, or a focus on work-life balance.

Employee Surveys and Feedback:

Your employees are the best source of insights into the strengths and weaknesses of your organization as an employer. Employee surveys and feedback mechanisms provide valuable data to shape and refine your EVP, ensuring that it resonates with the actual experiences of your workforce.

Key Actions:

• Conduct anonymous employee surveys covering aspects such as job satisfaction, work-life balance, career development opportunities, and overall engagement.
• Analyze feedback trends to identify recurring themes and areas for improvement.
• Use focus groups or one-on-one interviews to delve deeper into specific aspects of the employee experience.

A study found that 60% of job seekers would not apply to a company with a 1-star rating (on a 5-point scale). This suggests that many job seekers do seem to use workplace review sites, and negative reviews can dissuade them from applying to a particular company.

By merging insights from both the analysis of company culture and values, and employee surveys and feedback, organizations can create a nuanced and authentic EVP. This EVP becomes the cornerstone for attracting top talent, fostering employee satisfaction, and ultimately building a workplace that stands out in the competitive landscape.

Competitive Analysis

In the dynamic world of talent acquisition, understanding your competitors’ employer brands is pivotal to crafting a distinctive and appealing Employee Value Proposition (EVP). A comprehensive competitive analysis involves evaluating their strategies, strengths, and weaknesses. Here’s a detailed guide to conducting an effective competitive analysis:

Evaluating Competitors’ Employer Brands:

Analyzing competitors’ employer brands provides crucial insights into industry benchmarks, trends, and potential gaps in your strategy. It helps you understand how your organization compares in terms of employer attractiveness, allowing you to identify areas for improvement or differentiation.

Key Actions:

• Identify key competitors in your industry or niche.
• Analyze their online presence, including their careers pages, social media profiles, and employee reviews on platforms like Glassdoor.
• Look for common themes, strengths, and weaknesses in how competitors present their employer brand.

Identifying Unique Selling Points:

To stand out in a competitive job market, your organization needs to identify and leverage its unique selling points. These are the aspects of your employer brand that set you apart and make your workplace an appealing choice for potential candidates.

Key Actions:

• Conduct internal assessments to identify strengths and differentiators. This could include a diverse and inclusive culture, innovative work projects, or unique benefits and perks.
• Compare these internal strengths with the weaknesses or gaps identified in competitors’ employer brands.
• Develop a clear understanding of what makes your organization a compelling choice for candidates that is distinct from competitors.

This strategic approach ensures that your EVP is not only competitive but also stands out in the eyes of top talent, attracting candidates who resonate with what makes your workplace unique.

Define Target Audience

Crafting an employer brand that resonates requires a deep understanding of your audience. Creating detailed personas for ideal candidates is a strategic step that goes beyond traditional recruitment, incorporating demographics, psychographics, and career aspirations.

These personas serve as the foundation for a nuanced and resonant employer brand strategy, effectively communicating why your organization is the ideal workplace for those who share these characteristics.

Establish Brand Consistency

Consistency is key when it comes to employer branding. A study by Weber Shandwick found that 84% of consumers believe that a brand’s consistency across platforms is as important as its products and services. Align your employer brand with the corporate brand, ensuring a seamless and coherent narrative.

Crafting a Compelling Employer Brand Story

In the competitive landscape of employer branding, storytelling is a powerful tool that can humanize your organization and resonate with potential candidates. Crafting a compelling employer brand story involves aligning it with your corporate branding and ensuring consistency across various platforms. Here’s a detailed guide on this integral aspect of employer branding:

Aligning with Corporate Branding:

Your employer brand story should seamlessly align with your corporate brand. Consistency in messaging, tone, and values reinforces a cohesive identity, making your organization instantly recognizable and reinforcing a sense of trust among potential candidates.

Key Actions:

• Collaborate closely with your marketing and branding teams to understand the core elements of your corporate brand, such as mission, vision, and values.
• Infuse these elements into your employer brand story, ensuring a natural alignment that reflects the overall identity of the organization.
• Use consistent visual elements, such as color schemes and logos, to reinforce the connection between your corporate and employer brand.

Ensuring Consistency Across Platforms:

Consistency is key when it comes to employer branding. Whether a candidate encounters your brand on LinkedIn, Instagram, or your company website, maintaining a consistent narrative and visual identity fosters recognition and trust.

Key Actions:

• Develop a style guide that outlines the preferred tone, language, and visual elements for your employer brand. Ensure this guide is accessible to all teams involved in creating content.
• Regularly audit your online presence to ensure that messaging across platforms is cohesive and aligned with your employer brand story.
• Encourage cross-functional collaboration to maintain consistency, involving HR, marketing, and any other relevant departments.

By aligning your employer brand story with corporate branding and ensuring consistency across platforms, you create a narrative that resonates with potential candidates. This cohesive approach not only reinforces your organization’s identity but also builds trust and credibility, making your employer brand more compelling in the eyes of top talent.

Designing a Striking Visual Identity

In the digital age, a visually compelling identity is instrumental in making a lasting impression and conveying the essence of your employer brand. Designing a striking visual identity involves careful consideration of elements such as logos, color palettes, and visual elements. Ensuring consistent branding in social media graphics further enhances brand recognition and reinforces a cohesive image. Here’s a detailed guide on crafting a visually compelling employer brand:

Logo, Color Palette, and Visual Elements:

Your logo, color palette, and visual elements serve as the visual foundation of your employer brand. They are the first things that potential candidates notice and can significantly influence how your organization is perceived. Consistency in these elements builds a strong and memorable visual identity.

Key Actions:

• Develop a distinctive and versatile logo that encapsulates your organization’s values and personality. Ensure it aligns with your corporate brand but is tailored to reflect the employer brand specifically.
• Choose a cohesive color palette that complements your corporate branding while evoking the desired emotions. Consistency in colors enhances brand recognition.
• Establish visual elements that represent your employer brand. This could include unique graphics, icons, or imagery that resonate with your target audience.

Consistent Branding in Social Media Graphics:

Social media is a dynamic platform where first impressions are often visual. Consistent branding in social media graphics ensures that your employer brand is instantly recognizable across various channels, reinforcing your identity and making a memorable impact.

Key Actions:

• Create social media graphics that align with your established visual identity. Incorporate the logo, color palette, and visual elements consistently across all graphics.
• Use templates or design guidelines to maintain uniformity in social media posts, ensuring a cohesive look and feel.
• Regularly update graphics to align with any changes or updates to your visual identity, keeping your employer brand fresh and relevant.

By focusing on elements such as logos, color palettes, and visual elements, and ensuring consistent branding in social media graphics, you not only enhance brand recognition but also create a visually compelling narrative that resonates with potential candidates. This visual identity becomes a powerful tool in conveying your employer brand story and making a lasting impression in the competitive talent market.

Choose Appropriate Social Media Platforms

Not all social media platforms are created equal. Understanding the demographics of various social media platforms is essential for effective employer branding. Researching platform demographics allows you to tailor your content and engagement strategies to match the characteristics of your target audience. 

Each social media platform has its strengths and nuances. Identifying the key social media channels for your employer branding efforts allows you to concentrate resources where they will yield the highest engagement and impact. 

It’s about selecting platforms that align with your target audience and organizational goals. By conducting thorough research on platform demographics, matching your target audience with platform users, and identifying key social media channels, you can optimize your employer branding efforts.

Content Strategy

Engaging content is the lifeblood of your employer brand. Share employee success stories, behind-the-scenes glimpses, and company achievements to create a compelling narrative. By incorporating infographics, visual quotes, video content, and employee testimonials into your employer branding strategy, you create a multi-dimensional narrative that resonates with your target audience. This visually rich approach enhances engagement, strengthens your employer brand, and sets you apart in the competitive talent market.

Engaging and Informative Content Creation

Creating compelling and informative content is pivotal in capturing the attention of potential candidates and showcasing your employer brand in the best light.

Here’s a detailed guide on crafting engaging content, specifically focusing on employee success stories, behind-the-scenes sneak peeks, and company achievements and milestones:

Utilizing Visual and Multimedia Content

Visual and multimedia content plays a crucial role in capturing attention and conveying messages more effectively. Visual content is 40 times more likely to get shared on social media than other types of content. Leveraging elements like infographics, visual quotes, video content, and employee testimonials enhances the richness of your employer branding efforts. 

Here’s a comprehensive guide on how to effectively utilize visual and multimedia content:

Employee Advocacy Programs

Harness the power of your greatest asset – your employees. Implement employee advocacy programs, encouraging staff to become brand ambassadors on social media.

Encouraging Employee Participation

Encouraging active participation from your employees is a powerful way to amplify your employer brand. Leveraging strategies such as employee takeovers on social media and promoting employee-generated content can create an authentic and engaging portrayal of your workplace culture.

• Employee Takeovers on Social Media: Employee takeovers provide a firsthand perspective of your company culture. Allowing employees to take control of social media accounts for a day or specific event adds authenticity and allows potential candidates to see the workplace through the eyes of those who experience it daily.
• Employee-Generated Content: Employee-generated content adds an authentic touch to your employer brand. It provides a diverse and personal perspective, showcasing the unique experiences and talents of your workforce.

Training Employees as Brand Ambassadors

Turning your employees into brand ambassadors involves equipping them with the tools and knowledge to represent your employer brand positively. This includes providing social media guidelines, and best practices, and recognizing and rewarding their advocacy efforts.

Social Media Guidelines and Best Practices:

Clear guidelines help employees understand how to represent the company on social media, ensuring a consistent and positive brand image. Best practices empower them to be effective brand advocates.

Key Actions:

• Develop comprehensive social media guidelines that outline expectations and permissible content.
• Provide training sessions or resources on best practices for representing the company online.
• Emphasize the importance of maintaining professionalism and confidentiality while sharing authentic experiences.

Recognizing and Rewarding Employee Advocacy:

Recognizing and rewarding employee advocacy not only acknowledges their efforts but also encourages continued engagement. It fosters a positive culture where employees feel valued and motivated to actively participate in employer branding.

By encouraging employee participation through takeovers, promoting employee-generated content, and training employees as brand ambassadors with clear guidelines and recognition programs, you not only amplify your employer brand but also foster a positive and engaged company culture.

Metrics and Analytics

To measure the impact of your efforts, establish key performance indicators (KPIs). A study by Hootsuite revealed that 73% of organizations track social media ROI through engagement metrics. Regularly review analytics, adjusting your strategies based on data insights to ensure continuous improvement.

Setting Key Performance Indicators (KPIs)

Establishing clear Key Performance Indicators (KPIs) is essential to measure the effectiveness of your employer branding efforts. Focus on social media engagement metrics and tracking employer brand perception to gauge the impact of your strategies.

Social Media Engagement Metrics:

Social media engagement metrics provide insights into how your audience interacts with your content. By measuring likes, shares, comments, and clicks, you can assess the level of engagement and identify what resonates with your audience.

Key KPIs:

• Likes and Shares: Measure the number of likes and shares to gauge the reach and popularity of your content.
• Comments: Assess the level of interaction and conversations sparked by your content.
• Click-Through Rate (CTR): Track the percentage of people who click on your content to explore further.

• Example Goal:
  • Increase overall engagement by 20% in the next quarter.

Tracking Employer Brand Perception:

Monitoring employer brand perception helps you understand how your organization is perceived by potential candidates and current employees. This qualitative data provides insights into the effectiveness of your branding efforts.

Key KPIs:

• Surveys and Feedback: Use surveys to gather feedback on how your employer brand is perceived.
• Online Reviews: Monitor platforms like Glassdoor for employee reviews and sentiments.
• Brand Sentiment Analysis: Utilize tools to analyze online mentions and sentiment surrounding your employer brand.

• Example Goal:
  • Achieve a 15% increase in positive sentiment regarding your employer brand within the next six months.

Regular Analytics Review and Adjustment

Regularly reviewing analytics data and adjusting your strategies based on insights is crucial for optimizing your employer branding efforts. This involves analyzing campaign performance and making strategic adjustments to enhance effectiveness.

Analyzing Campaign Performance:

Analyzing campaign performance provides valuable insights into what works and what needs improvement. By understanding which campaigns drive the most engagement and positive sentiment, you can refine your approach.

Key Actions:

• Evaluate the performance of individual campaigns using social media analytics tools.
• Identify high-performing content and elements that resonate with your audience.
• Assess the impact of campaigns on key KPIs, such as engagement and brand perception.

• Example Goal:
  • Identify the most successful campaign elements and replicate them in future strategies.

Adjusting Strategies Based on Data Insights:

Data-driven insights guide strategic decisions. By adjusting your employer branding strategies based on analytics data, you can optimize your approach, allocate resources effectively, and ensure continuous improvement.

Key Actions:

• Identify patterns and trends in social media engagement and brand perception data.
• Adjust content themes, posting schedules, and platforms based on performance insights.
• Experiment with new approaches and content types to address areas that need improvement.

• Example Goal:
  • Increase engagement on LinkedIn by 25% by adjusting posting frequency and content types based on analytics insights.

By setting clear KPIs, regularly reviewing analytics data, and adjusting strategies based on insights, you create a dynamic and responsive employer branding approach. This iterative process ensures continuous improvement and alignment with the evolving needs and preferences of your target audience.

Responding to Feedback

Feedback, both positive and negative, provides valuable insights. A report by Sprout Social found that 70% of consumers appreciate a brand’s response to their feedback. Monitor social media conversations diligently, addressing concerns promptly and showcasing your commitment to improvement.

Continuous Improvement

In the ever-evolving landscape of social media, staying ahead is crucial. According to a survey by Social Media Today, 76% of marketers consider staying updated with social media trends as important for their success. Embrace emerging platforms and consistently refine your employer brand strategies.

In conclusion, leveraging social media for employer branding is not just a strategy; it’s a necessity in today’s competitive job market. By following this holistic roadmap, backed by data and insights, you can establish a compelling employer brand that resonates with top talent and sets your organization apart. Remember, the journey to a stellar employer brand is ongoing, requiring adaptability and a commitment to continuous improvement.

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Picture this: laughter echoing, confetti raining down, and the unmistakable hum of success.  Yep, that’s how we rolled 2023 at CEDCOSS. Birthdays, work anniversaries, milestones – we turned our workspace into a joyous carnival.

Shoptalk US 2023: Where Ideas Took Flight!

Shoptalk US 2023 wasn’t your run-of-the-mill event; it was an idea playground. Minds collided, sparks flew, and innovation took center stage. We didn’t just attend; we waltzed out with a rhythm still echoing. Amid the maze of 2000 tables and tech giants presenting, Shoptalk 2023 was a whirlwind of insights.

Key Takeaways:

• The 3rd wave of the information age is upon us – the Generative AI revolution.
• Emerging trends: Shopper engagement, Gen Z’s second-hand shopping, AI-driven data analysis, and personalization for loyalty.

Magenative: E-commerce Rockstars!

In the e-commerce realm, Magenative wasn’t just a player; they were the rockstars stealing the limelight. Cheers to their recognition as a key player, turning our success narrative into a rock concert spotlight.

In a nutshell: Magenative’s rise was a rockstar performance, recognized as a key player in the Small Business e-commerce Software market by ORBIS Research; featured in DigitalJournal.

MWB’s HubSpot Harmony: A Beautiful Duet!

MakeWebBetter struck the right chords, a harmony of success in the HubSpot world. Striking the right chords, their elite status as a HubSpot Solutions Partner was a harmonious blend of expertise and dedication.

In a nutshell:  MWB is a HubSpot Elite Solutions Partner – the highest tier, awarded only to the best partners with a proven track record of helping companies deploy and grow with the HubSpot platform. 

CedCommerce‘s G2 Triumph: #1 on the Charts!

We didn’t just top the charts; we owned the playlist! Claiming the #1 spot in the G2 Spring Report, CedCommerce became a digital chart-topper with a 97% score for Highest Quality of Support. The triumph as #1 in the Spring Sales Compensation reports by G2.com showcased excellence in support.

Knowledge Waves: Riding the Wave of Learning!

Our team didn’t just grow; we rode the waves of knowledge. New members joined, and together, we surfed through a MongoDB workshop – an event dedicated to maximizing organizational efficiency. The Developer’s Workshop was our ride on the knowledge wave, focusing on modern data platforms.

Industry Insight Adventures

Imagine events where e-commerce trends become melodies in the air.

• Walmart Seller Summit
• Amazon Accelerate

• eBay Open
• INBOUND 2023 were adventures in insights, networking, and staying on top of the industry beat.

In a nutshell: From the thrilling kick-offs to the enlightening seller exchanges, each event was a unique adventure filled with innovation and networking.

Encores for 2024: What’s on the Horizon?

As we stand on the brink of 2024, get ready for:

• Encore performances of innovation.
• Expanding our reach to new markets and partnerships.
• Receiving cheers as industry leaders.
• Encore events and knowledge-sharing extravaganzas.

In the Grand Finale: Thank You, CEDCOSS Family!

To our incredible CEDCOSS family, thanks for being a part of our 2023 story. Here’s to more laughter, victories, and shared success in 2024!

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About CedCommerce

CedCommerce, our sister wing, has been highly instrumental in the retail e-commerce landscape since its inception in 2010.  It is a leading multichannel enabler that helps online merchants expand their business to international marketplaces via secure, optimized, scalable integration tools and technologies. 

Now a global leader, CedCommerce is widely known for handling client-specific needs. 

And that’s the very reason to drive this achievement at the G2 spring report 2023. 

Our Accomplishment 

With the trust of millions who look up to G2 reports as a yardstick for making informed decisions. There stood we (as CedCommerce). Where we were bestowed with the honor of Leadership in the G2 spring 2023 reports under the aforementioned four categories or reports.  We also have a customer satisfaction score of 94/100! Which is the 2nd time in a row.

Also read: G2 names CedCommerce no. 1 Multichannel Retail Software 

The earned badges 

The glory and highlight of the season walk into us as CedCommerce clinches Leadership under the following four reports:

• Small-Business Grid® Report for Multichannel Retail –
  As a Leader in Small-Business Grid Report for Multichannel Retail
  
• Relationship Index for Multichannel Retail –
  For Best Relationship 

• Small-Business Relationship Index for Multichannel Retail –
  Regarding the Best Relationship Small Business
  
• Small-Business Usability Index for Multichannel Retail –
  For Best Usability Small Business 

Highest ranking categories for Us

Our sister wing, CedCommerce, has also added to the glory and  moments of rejoicing with their continual efforts in maintaining the top slots in the following reports for Small Businesses and Multichannel Retail across: 

• Multichannel Retail Relationship Index 
• Small-Business Relationship Index
• Small-Business Grid® Report 
• Small-Business Usability Index
• Multichannel Retail Grid® Report 
• Multichannel Retail Result Index
• Small Business Result Index
• Multichannel Retail Usability Index
• Multichannel Retail Implementation Index
• Small Business Implementation Index

Where we have been branded as a Leader.  

G2 market reports at this juncture act as a mirror to what we are doing right in treating the customers with multichannel retail. Because it’s the aim of hassle-free provision that keeps it all going. 

Earning the badges and receiving heaps of praise as a leader in real time for these many reports makes us more humble than proud as a parent organization. It’s the perseverance of yesterday, today, and tomorrow that is turning dreams into reality. 

About G2 reports

G2 reports that are so famously known today have won over the world due to their potential to harness the customer’s voice. Through which, it is helping many businesses discover the right problems, gain insights into solving them, and make apt decisions. 

They provide transparent assistance with means of:

• Grid Reports – Determined on the basis of market presence score and satisfaction for a given category. 
• Index Reports – That highlight product success in usability, implementation, relationship, or results as stated by G2.
• Momentum Reports- Which showcases a product’s growth trajectory via digital presence, employee growth, and user satisfaction scores. 
• Compare Reports- For comparing competing products in parallel to your product. 

Looking Forward

With customer satisfaction and relationship as barometers of success, our sister wing has been able to contribute and help in this domain for close to 13 years now. The journey wasn’t and isn’t easy. With mistakes and learnings running simultaneously, we have traversed this path. 
But we have held the heads high for all the crests and troughs. Here’s to many more accolades and many more recognitions.  The glories of today come to us with sheer dedication, grit, and aspiration to deliver the best. Be it CedCommerce or any of our sister wings. We have nurtured, we have toiled, and we have harnessed every aspect that you see in the forefront.

Therefore, as a unit, CEDCOSS continues to commit itself and deliver at every step for growth. Because our vision eyes for a future that rests on the principle of helping and continue being the community/s engaged in development.

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2022 has been a cherished ride, and we are grateful for the breath of fresh air it got us after the glooming 2 years of the pandemic. This was the year of cornering those clouds and seeing the world with a clean and bright lens. Here’s looking into what 2022 brought and gave us.  

An incredible year

What we aspired 2022 to be

2022 began with an apprehensive start. Because the fear of the recurring pandemic was still around us. But we were as ready as before. Our plans and groundwork for what we desire for the year were all set and in the pipeline. All we needed now was to set them in motion. 

And we did that. Let’s find out with this year in review.

We reshaped our management system along with internal restructuring. And also started the year by adopting AI (Artificial Intelligence) and ML (Machine Learning) infusion to streamline our working system. 

Bold digital moves and strategy for the sustainable tech-savvy future 

We were prepping up for the rapidly innovating IT domain. But before we started, we learned some crucial insights happening in the industry. Transformation is a rule we all agree with for the world. But what is it bringing this time? Looking around, our research found critical investments are being now made towards cybersecurity, 5G infrastructure, data privacy, digital experiences, remote work capabilities, data governance, and management tools. 

The first of these was the start of digital marketing. Where a separate team working with Shopify integrations was deployed. Challenges did walk in. But our innovative pitching of free marketing with products we sold in the initial stage worked in our favor. Clientele improved, and so did our performance. And not just that, we successfully managed the official launch of our digital marketing vertical, Mastroke!

Our next great calling and digital shaping walked in with efficient data and analytics management. For a company like ours, where data accumulation is voluminous, its effective management has become more central to our work than ever before.

By the next lap of the decade, cloud computing will form a significant portion of sustainable computing for enterprises. Making it an essential factor for cloud computing’s ROI. Hence leading us to adopt more promising practices in this regard. 

2022 also saw us continuing with the scope of improvement for extended reality technologies. That is AR and VR technologies. That has already found their seeding with our innovations. But it’s the aspect of sustainability we aimed to grow with on this front.

We offer our AR-fueled try-on app products encouraging users to try their hand virtually on their wishlist, giving users a stand-alone experience, and allowing customers to try on products before purchasing, creating a more enjoyable and hassle-free shopping experience, thus improving customer satisfaction. 

Let’s reminisce

Most popular months

The month of June had our spirits up for the largest retail reunion! As the world knew it, Shoptalk Europe was hosted in London this year and served as the refreshing start we sought after emerging from the masked closets. Our co-founders/ directors not only marked their presence but reconnected with all the amazing business partners. While giving a touch of our culture with goodies from India.  

Our next biggest highlight of the year came as a winning delight in November. After Deloitte Tech Fast 50 India 2022 trophy was bagged by our organization. We clinched it for the 6th time in a row by standing at a growth rate of 202%.

Ones to watch

The year 2022 also opened the floodgates of celebrations and meaningful interactions we all have been missing. Be it taking the right initiatives or coming together to celebrate light-hearted moments. We did it all this year. 

From nurturing employee contributions with tokens of appreciation (Mr. SatyaPrakah Patel receiving an XUV in honor of his contribution) to incorporating productive measures for women’s health  (crucial health seminars within the premise and celebrations for the women folk). We have been taking one step at a time.

Among all this, we revamped! We revamped the virtual face of CEDCOSS, i.e., our website. Where months of dedication and toil brought us the refinement we have been seeking.

And besides this, our organizational culture witnessed beautiful moments of coming together. Be it welcoming the new batch of recruits in a jovial way or celebrating the festival of lights together as a community. The year has indeed been a return of our normal from the ‘new normal.’
In addition, we inaugurated our newly acquired CEDCOSS branch space in Eldeco Chamber-I. Making it our 3rd branch office in the city. As we expand our teams further, all members have warmly received this addition.

Best of reviews

Our passions were rewarded with lovely client reviews. There were reviews and testimonials that lifted our hearts, raised our spirits, and took us to places physically beyond our reach. And motivation that opened our eyes raised our fists and called us to action—because anywhere there are people, there’s power.

Here are a few of the best:

Memorium

It’s a year wrap, so this got to be unique. In our journey of 12 years, we have met and celebrated some landmark occasions, which are not just limited to birthdays but work anniversaries, special occasions, and momentous hangouts. 

Adventures & Parties

Time flies when you’re having fun, right?

We lived those warmer days and can’t wait to do it again.

Our community held back-to-back outings and parties to reunite after the pandemic created a distance. From Office Hours to Lean Coffees, and pool parties to DJ nights, these events connected CEDCOSSians and built an environment of belongingness.

Community Service

This year made us take the strides that had to be curbed previously. Once out, we made it a point to live by our community vision. To the community, for the community. 

This led us to initiatives like

The Blood donation drive, an idea that had lurked in our minds forever. And this year, at the opportune time of blood donation day, our entire CEDCOSS family came in to fulfill our dream of community contribution.

Menstruation awareness was spread among the slum dwellers with sanitary napkin distribution. But we didn’t stop there. Our idea about menstruation awareness extended to our premise as well, since this time, we ensured the installation of a sanitary napkin dispenser for better take care and support to the women staff.

Old age home visit, where we tried to come closer to celebrating life in the garb of simplicity. Our outing was a simple day of peaceful interaction with the experienced half. Where nothing but only warmth and laughter came in sharing.

While these may be a few initiatives that left us feeling good but that won’t suffice. With a promise of bigger and brighter days, all we want is to extend our arms toward community service today and always. 

Neki Ka Dibba, our year concluded in the best way possible! As we stepped out again for Neki Ka Dibba. We in association with Karunansh Foundation, distributed food, funds, clothing, and toys to the less fortunate in the thawing month of December.

The entire CEDCOSS family came together once again for the noble initiative and kindly donated for this box of kindness. Now becoming a yearly ritual, we as a team aspire to be able always in conducting them. 

MILESTONES- The year in numbers

Conclusion

’Tis the season for gratitude, reflection, and celebration.

At CEDCOSS, 2022 has been a whirlwind of productivity and excitement with our company’s full-on rebrand, countless product and feature launches, and explosive growth.

But we couldn’t have done it without our dedicated team, so here’s to you! 

Let’s close out 2022 on a high note; with CEDCOSSians, everything is possible.

2023, here we come!

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Starting way back in 2005, Deloitte Touche Tohmatsu India LLP (DTI LLP) is a sub-event for the APAC Technology Deloitte Fast 500 Programme. Where the event recognizes the company’s success by analyzing an organization’s percentage revenue growth over three financial years. 

Deloitte technology fast 50 India has been the wings of fire for many like us. And it’s with immense pride today, we unfurl our latest clinching with the program! Here’s to our latest victory at Deloitte Technology Fast 50 India.   

The legacy continues, and so does the story- WE DID IT AGAIN!

CEDCOSS wins at Deloitte Tech Fast 50 India 2022

Registering a phenomenal growth of 202% CEDCOSS has once again won its place with Deloitte Tech Fast 50 India for the 6th time! We as a team are truly humbled and elated with this achievement.

Earning recognition for the 6th consecutive year is a feat in itself. And we take this as a heads-up for the next lap. We extend our gratitude to the panelists at Deloitte Tech Fast 50 India for this conferring.

Initiation as a fastest growing technology company

Back in 2016, we began our run with this program of Deloitte Tech Fast 50 India. And today it marks our 6th consecutive win! When we started, the team was a small bunch of technology enthusiasts. And today we are an umbrella firm with prominent subsidiaries standing 1000+ employees tall. It has taken quite a lot of perseverance to stand where we are today. 

This Community Engaged in the Development and Customization of Open Source Software, or CEDCOSS dreamt of a future of digital transformation. And since its inception in 2010, the curve has only grown upwards and beyond. 

Even the pandemic couldn’t be a deterrent to our venture. Where the world went grim, we not only ensured steadiness but brought a phenomenal growth of 177% and bagged our 5th (our last outing at Deloitte) Tech fast 50 India trophy.

CEDCOSS’ run at Deloitte Tech Fast 50 so far 

From the Co-founders

Back in 2010, Mr. Abhishek Jaiswal and Mr. Himanshu Rauthan laid the foundation stone of CEDCOSS, which is now among the fastest-growing technology companies today.

They are beyond humbled with the 6th consecutive victory. Let’s hear it from them. 

BTS – How we worked to make our mark

When CEDCOSS started in the SaaS domain, with two young entrepreneurs, coming this far was only a dream. Where our young entrepreneurs and co-founders Mr. Abhishek Jaiswal and Mr. Himanshu Rauthan kept going with uncompromised zeal and dedication. 

Slowly and steadily, work verticals got added to CEDCOSS,

Where CedCommerce is proudly delivering the e-commerce space with its innovative products.

MakeWebBetter is helping the web space as a HubSpot marketing agency for uplifting the e-commerce of clientele strategically. 

MageNative at the same time is firming its footing in the mobile application domain.

While our growth cycled through these verticals, we wanted additions. Which would make us become ‘more self-reliant’ as a business. Like Deloitte put it for its #NEWINDIA this time, our idea aptly coincided with theirs. 

WPSwings made headway as a WooCommerce Development services agency and has been easing e-commerce for our partners ever since. It has been serving for the last 6 years but in partnership with MakeWebBetter. But today, it’s a separate vertical, thanks to the sharp WordPress and WooCommerce base it has been tackling so well.

We also got another entrant this year. But let’s say you got to wait for it, a bit more.   

So yes, all these verticals together helped us bag the prestigious Deloitte trophy again for the 6th time in a row! 

We only hope to continue this trajectory and keep up the good work. 

SPOTLIGHT- How it’s going

“No more counting dollars, we’ll be counting stars

Yeah, we’ll be counting stars”

This song can be our anthem because we came together, kept it together, and worked toward our goals

Presenting, less talk, more figures to talk about

Providing the right tools, suggestions, and marketing guidance or creating sustainable businesses with the right mindset is what drives us to extend help for next-generation digitalization. It is the aim we set our sail with that we strive to live by each day.

Here’s to achieving more 

Our customers now span even more industries and locations. To support the growing demand and additional needs of our clients, added product integrations and enhancements and expanded our team too. And we take this opportunity to invite you to be a part of our work ecosystem and build a better future of digitization together…Wholesome career growth, happy work culture, appreciation, and recognition, if these are your career aspirations, visit our career page and unlock your potential.

It never ceases to amaze us how creative and resilient people are around the world, particularly in our workforce. The year has been filled with product releases, integrations, automation, and new launches!

The grind continues, and the achievements will keep making it all worthwhile.

To add to it, we

Welcome our newest vertical – MASTROKE.

We told you, we got a new member this year, please welcome MASTROKE. Our digital marketing and advertising wing are focused on catering to the needs of people and their growth.

With a consistent team of 200+, this vertical is hitting the headlines for all the right reasons. 

While the building blocks were put into construction in 2019, it took quite some time, and finally in 2022 MASTROKE happened. So yes, here’s your digital marketing mate, meet them and get on your marketing race!

Conclusion

Deloitte tech fast 50 India has helped us show the industry what we are capable of doing. Gratitude is all we got for the team at Deloitte. Kudos to everyone who has been a part of this momentous journey.

Here’s to more growth, more innovations, and more verticals! We are because you give us a chance to. To celebrate this new victory with us. Celebrate CEDCOSS. 

The post Clinched our 6th at Deloitte Tech fast 50 India appeared first on CEDCOSS Technologies Pvt. Ltd..

While a lot has already been delivered and continues to be done. Here’s all that we plan to showcase.

• What is a multivendor marketplace solution?
• How are we helping the industry?
• The success stories we have created:
  • Fueling MyPetrolPump’s startup
  • The growth of Expressgrass
  • The WafiApps success
  • The trend-setting Inkamall
  • Swissmade’s hassle-free selling

What is a multivendor marketplace solution?

Before we address a multivendor marketplace solution. Let’s address what a multivendor marketplace is. A multivendor marketplace refers to a shopping mall setup but in a virtual space. That is, an ecommerce platform that allows other vendors to sign up and start selling through it.

At the same time, the shoppers enjoy a wide variety of products. Being an online setup, this multivendor marketplace houses a lot of potential. Especially in catering to as many sellers as possible. Now coming to the solution part of it.

A multivendor marketplace solution refers to

“An online solution or program that helps businesses to build their own marketplace storefront. It speeds up the entire development process and makes adapting to a marketplace model faster and more efficient.”

Also, a service we have been rendering for over a decade.

You may learn more about it at:

Build with Multivendor solutions!

How are we helping the industry?

We have been acting as multichannel selling facilitators. At the same time, provide multivendor marketplace solutions. That is aided and supported by:

Multivendor solutions for B2C & B2B-

Our multivendor solutions for B2C are extensive softwares that ensure seamless management. Without the requirement technical skills from your end.
Similarly our multivendor solutions for B2B ensure a well-prepared future of ecommerce. Where your marketplace outreach and conversion possibilities multiply manifold. With of course a premium business experience.

PWA solution for Multivendor-

Standing for Progressive Web Apps, it comes with strong ReactJS and GraphicHQL technology. And ensures an amazing user experience for your consumers. With unmissable features of multiseller compatibility and faster loading.

Marketplace integrations-

That provides smooth integration and connectivity to global/ regional marketplaces for sellers.

Marketing automation-

That enables improved targeting of the audience. And delivers more with better segmentation, ROI tracking, to a plethora of possiblities with automation.

Digital marketing-

That establishes the much-needed brand identity and enhances the digital marketing presence. Via SEO services, social media marketing, content and video marketing, and analysis & tracking.

In addition to this, we also take up: 

Adobe Commerce Development services

Mobile app development/ Progressive web apps

And Custom solutions like shipping or payments, or anything more specific

That would provide an edge to the sellers over marketplaces.

“Multi vendor solutions are basically proving to be effective not just for startups but also for shaping up already established individual businesses. Our aim is to make this transition super swift and allow business owners to digitize their expectations with our uninterrupted support.” Adds Mudit Shukla, Director at CedCommerce.
We deliver a complete solution to the ones in need from those mentioned above. Multichannel selling and the multivendor marketplace solution are indeed one of a kind here.

The success stories we have created:

Fueling MyPetrolPump’s startup

Door-step delivery for diesel! The amusing idea by Ashish Gupta led to the foundation of MyPetrolPump. A door-step fuel delivery startup. The idea came into being when the founder saw groceries and food getting delivered. His startup aimed at delivering diesel,

• To customers for refilling fleet vehicles, cars, generators, and more. 
• To commercial complexes and hotels.
  

Based in Bangalore, Ashish’s startup has garnered more than 30000 orders in his 3-year journey. Success began to approach the startup after he came up with his idea in 2016 to us (Our sister firm, CedCommerce).

We ensured his website creation from scratch and added customs wherever needed. Say for smooth orders and customer transactions. A multivendor marketplace solution was the need. And we chipped in well because he wanted a multi-seller platform.

Where different sellers could connect and sell along. In addition, he and his co-founder Navin Roy also shared a multivendor marketplace app.

That we curated for them. The efforts got results, and their revenue jumped upto 25 crores during 2018-2019. Their novel idea of
Saving time,
Money,
And the environment,
Led us to write this success story collectively.

Read more about it at:
The success story of MyPetrolPump!

The growth of Expressgrass

Expressgrass has been in the business for over 30 years now. Who came to us for regional expansion from the UK to the US and worldwide.

Based in the UK, they felt the need to go online in 2008. And set up a Magento store to cater the online selling of artificial grass and its accessories. Being in business for years, they already had everything running. Once online, things only multiplied for them. The selling became more with the Magento store.

Everything seemed right, with a large inventory size and storage. Soon expansion led to connecting this with other sellers who wanted to sell around. But they needed a way to turn their pre-existing website into the marketplace and not lose their target base. Years in the Magento field prompted us to them. And we delivered a high-end extension for the task.

An extension to connect their website. And keep the marketplace for Expressgrass running.

Thus, allowing to sell listings from other sellers as well.

From ensuring bug-free selling.

To resolve their integration-related issues.

While,

• Smooth onboarding 
• Quick resolution 

Got their journey sailing up and beyond. Leading to another addition to our multivendor success stories. 
The more about the project was understood with the help our Senior Business Analyst, Mr. Syed Ali at CedCommerce.

Who says, “I was overhelmed with the kind & supporting nature of Mr. Brian throughout the discussions. He helped me understand many aspects of the e-commerce retail sector in the UK & USA. There were some hiccups in the middle of the project but we are glad that we resolved them with mutual understanding & collaboration. Tech Lead Ms. Mallika and Senior QA Mr. Zakir helped to complete the setup. With ofcourse timely delivery of the project.”

Read more at:
How Expressgrass wrote their story of success!

The WafiApps Success

A one-stop shop that brings good retail exposure to its retail partners. This is what WafiApps is all about. Along with 80,000+ products on its website. 86% of consumers in Bahrain have now switched to online shopping. A trend that was growing, all thanks to a personalized experience. And WafiApps wanted to use that to the fullest. 

Especially, working with M2.3.x caused a lot of issues for WafiApps. Moreover, they needed a more viable marketplace solution. At the same time, they discovered our (From CedCommerce) online marketplace solution. That was listed under Amasty, and reached out.

To them, our solution felt more,

Adaptive,

Flexible,

And secure.

They availed the marketplace platinum package. In addition, their co-founder, Mr. Joseph, requested the add-ons they had with the previous solution. The same was duly given. And they loved the multivendor marketplace solution. Furthermore, our experts here delivered,

• Ready-to-use modules, 
• Custom development.

Along with,

• Vendor free shipping,
• Vendor store locator,
• Vendor messaging,
• Vendor store pickup,
• Custom mobile login,
• Vendor advance report,
• Vendor split cart add-on.

On working with them our team says, “Wafiapps was using one of our competitors’ solution before & was unsatisfied with their code quality. Thus, we resolved their many queries on the code architecture as well as non functional points. All these were also clarified in long pre-sale discussions. We as a team worked hard to fulfill the requirements and bridge the gap. And that resulted in a successful e-commerce operation for Wafiapps.”

All this also made a massive contribution to the store’s vision. They had revenue growth of an undisclosed 7 figure in 2021. Not only have they made e-commerce selling for other retailers helpful. But crafted what we call our “Multivendor success stories.”

Also, read it at:
The success story of WafiApps

The trend-setting Inkamall

Inkamall is a Peruvian marketplace platform. Which lets thousands of vendors, stores, and brands sell their products online to a large audience. Moreover, the idea behind it was to connect local markets with shoppers online. As said by its founder Mr. Fredy. With a major focus on startups, sellers and new-age entrepreneurs. And their growth in the virtual e-commerce world. That is, small business owners.

Mr. Fredy needed a strong website that could handle

Delivery,

Customer service,

Easy registration for vendors

And be a one-stop shop for sellers and shoppers alike. Furthermore, our team worked on his requirements and delivered them all. In addition, we honed its customer service like no other. Leaving Inkamall impressed with us as an e-commerce service provider.

On the experience our team says, “We discussed with Mr. Fredy about the multiseller marketplace requirements in the middle of Covid-19 first wave! He being a cheerful and kind person, helped us in understanding the scope & challenges of the project. Once briefed, we used ready made extensions for the website and apps development. All we can say is, the overall project experience was very good and resulted in a good collaboration.”

Meanwhile,
The concern of providing a unique URL to the sellers connected with Inkamall was also resolved.

Along with Periodic updates of features and services.

Additionally, mobile app development was done as per the need.

All made possible with the “multivendor marketplace solution” we got for them. Thus making another addition to the multivendor success stories.

Learn more at:
Inkamall’s way to trend-setting

Swissmade’s hassle-free selling boost

A watch marketplace. One of a kind for vendors across the US. Here’s the story of Swissmade.

Swissmade’s CEO, Daniel, channeled his watch passion with the marketplace. That focuses on hyperlocal functions. I.e., buyers get products from local sellers at a minimal delivery cost.

Being a niche marketplace, the challenges were many.

Say;

• Shipping was expensive
• Low population density
• Vendors were not trusting
• Navigation was hefty for buyers.
• Customer retention was difficult.

But Daniel knew that a niche marketplace would always have a loyal customer base. Hence, he came to us (the team at CedCommerce) for the custom solutions.

Where he received: 

• Bulk product upload for vendors with the multivendor marketplace solution.
• Vendor messaging for direct interaction with the customer.
• Buyer ratings on products
• Vendor RMA for initiating returns from the buyer.
• Vendor stripe payment for splitting payment between vendors and Daniel.

This led to him enjoying a marketplace he had always dreamt of. Today, Swissmade has good customer support and the loyal base Daniel had been seeking.

You can also find out more at: The hassle-free selling at Swissmade

Want to create your own marketplace?
Schedule a discussion with our experts

Conclusion

With this, we will conclude the series for now. But a lot is already in store. For the multivendor success stories. We have been working across these to ensure a smooth e-commerce journey for the clients. And collectively, our sister companies of:

CedCommerce 

MakeWebBetter

MageNative

Have been contributing to that vision. Although, you can always connect with us for more information. OR visit our social media handles at:

Facebook

Twitter

YouTube

Instagram

LinkedIn

We hope this helps your understanding of a part of the core we handle. Because this is CEDCOSS. Stimulating open source, stimulating your journey of the digital revolution.

The post How we wrote the multivendor success stories! appeared first on CEDCOSS Technologies Pvt. Ltd..

We understood this and felt a need to bring in solutions that aid such businesses/ new-age entrepreneurs. That’s what set our course for the mission that now resonates across the entire community of CEDCOSS.             

Our mission

We are now “Catalyzing digital transformation for those seeking customization of open source software through our well-channeled verticals of assistance.

With this mission in mind, we set our course in assisting all the businesses that needed help in the ecommerce space. We wanted to give a complete end-to-end solution for their venture. Therefore, we diversified our resources and work verticals to fully realize this mission.  

What we are doing

We have now cultivated a team worldwide that shares the mission of catalyzing the digital revolution by providing cutting-edge solutions to the seekers. We are therefore aiding them all over the world with solutions that ease out their journey and help them grow further via our efforts of marketing and technical assistance.   

Why we are doing

The necessity and need for better and viable e-commerce solutions was identified when CEDCOSS stepped into the sphere. We decided to build a community that would fuel the passions of like-minded, coming-of-age business ventures. Thus, harnessing an environment of positive maturation in the e-commerce sector.      

How are we doing

Once the idea of “what we should be doing” and “why we should be doing,” was conceived, our focus moved on to the next step, i.e., the “How of achieving our mission.”  With this thought in mind, we set our course in creating work verticals that would help us in the process.      

Our first stepping stone, CedCommerce

Starting in 2010 and recognizing the dearth of service providers, we started our first vertical, CedCommerce, which honed itself in helping businesses with its multiple attributes. The idea was to be a client-first organization that provided affordable e-commerce solutions.   

We started rendering help to the community with various marketplace solutions, necessary integrations, and framework models. While also engaging in proper SEO with enhanced marketing solutions, services, and migrations. Thus, bridging a part of the gap many businesses face.

The need for more, birthed MakeWebBetter

The web as a space is vast and needs seamless inputs for better returns. Thus prompting us to think in the direction of a vertical that would make our assistance more directed. 
We, therefore, ventured our expertise and learning towards honing the customer experience and aiding in target audience analysis for HubSpot with our vertical, MakeWebBetter. This was done to ensure the enhancement of better consumer relations and tapping into the right market at the right time for maximizing returns.

Changing times, led to our finding of MageNative

But this wasn’t it. We persevered to give end-to-end solutions, i.e., from inception to proper distribution for the clientele. This made us realize that we needed to deliver more in a world where everything was going mobile. We, therefore, stepped into custom mobile app development with our next vertical, MageNative. With easy-to-use apps for online stores, our consumers could offer more to the world! 

With native mobile app building and ecommerce solutions, our promise seemed fulfilling, but our desire to satiate our consumers wanted to ease them furthermore. We are still far from realizing our mission inexactitude. And our efforts aren’t at ease. We are striving and will continue to do this for years to come. Until then, this is what we are, this what makes CEDCOSS!

On our way to solidifying the aim

 With these four verticals by our side, CEDCOSS pulled off the idea of open source customization. Our core vitals were then honed, and subsequent services were launched to establish our niche in the competitive IT world.  

To sum it all up, we designed our verticals in the light of accelerating the pace we dreamt of. Each of them stood out for the ultimate goal. While CedCommerce became our front runner in the representation of ecommerce solutions. It also ensured us a gripping take on the space of ecommerce solution providers.

We also made the web a wholesome and worthy space for our consumers via MakeWebBetter. That enhanced their overall experience around the world and helped them take the desired industrial leaps.

Following this, our mobile-first approach with MageNative got us patrons all over the globe. It made the stores into apps, and ensured their smooth functioning and running over different operating systems. As the ease of use and assistance in maintaining customer choices was and will always be on our list.        

The community in building…

Once set with our brands, we were coupling our other needed resources to deliver the industry’s services that faced a shortfall. We strived with a smaller team and then multiplied, keeping in mind our need to achieve the feet. The process is still running and growing as newer channels of possibility emerge every now and then. And as we understand in a digital era, the flow is enormous.

This is how CEDCOSS made the ‘what’ of providing industry-best solutions to the businesses who sought them. 

The journey ahead is going to get complex, but we are committed to the mission. Whatever comes into the platter, we will work diligently to make the best of this digital space, because we are here to deliver and justify the spot we have indulged in. 

A team of two now stands 950+ tall, all because of the common idea being shared by everyone alike. Our venture grew manifold and continues to do so with every passing day. We hope to stay by our promise and bring the change we have been foreseeing. Connecting string by string, we became a “Community Engaged in Development and Customization of Open Source Software,” hence CEDCOSS. 

Join us in this journey of building a stronger and firm community because our mission lies in embracing your visions! 

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