- Need to use target-based advertising for different platforms as a developmental strategy.
- Coordination of online and offline marketing strategies.
- Analyse trends and insights to optimise performance and spend.
- Keep up with the latest trends on different social media platforms.
- Analyse competitor sites and perform site optimization keeping in mind the SEO requirements.
- Stay up-to-date with the changing search engine algorithms.
- A graduate in marketing or related field.
- Highly organized and a multitasking professional.
- Excellent oral and written communication skills.
- Strong numerical and analytical skills, along with hands-on proficiency over Microsoft Excel.
- Team player and collaborative.