We are seeking a Sr. Marketing Lead (3–5+ years of experience) to take ownership of the growth function end-to-end — from customer understanding and demand generation to on-site conversion and revenue impact.
This role is suited for a marketer with hands-on experience and a strategic perspective who understands how traffic acquisition, content, user experience, and conversion optimization work together as part of a cohesive growth system. Rather than focusing on individual channels in isolation, you will be responsible for building and scaling a structured, data-driven marketing engine.
You will lead strategy, guide execution, and work closely with cross-functional teams to ensure marketing efforts are aligned with business goals, while developing a team that operates with clarity, accountability, and consistency.
Responsibilities We’ll Trust You With
- Customer & Funnel Strategy (Top Priority)
- Define core customer segments: merchants, agencies, developers, enterprise users
- Map intent journeys: Awareness → Comparison → Purchase → Expansion
- Decide:
- Where users land
- What page do they see
- What CTA converts at each stage
- Build and optimize B2B funnels for qualified product inquiries
- Own positioning, messaging, and competitive differentiation
- Demand Generation & Campaigns
- Plan and execute:
- Product launches
- Feature-led campaigns
- Bundles and seasonal offers
- Align SEO, content, email, and paid into a single GTM motion
- Improve repeat purchases, upsells, and cross-sells
- Website, Landing Pages & CRO
- Own site structure, navigation, and product discovery
- Optimize:
- Product pages
- Category pages
- Comparison & feature pages
- Work with design/dev to reduce friction and increase conversion
- Run CRO experiments using heatmaps, funnels, and behavior data
- SEO & Content (Revenue-First)
- Build content clusters around:
- Buyer problems
- Product use cases
- Feature comparisons
- Decide:
- What content should rank
- What should convert
- What supports sales
- Audit high-traffic, low-conversion pages and fix monetization gaps
- Guide intent mapping, internal linking, and AI-assisted content quality
- Analytics & Decision-Making
- Own GA4, Search Console, funnel, and conversion reporting
- Track traffic quality, page-level conversion, and drop-offs
- Turn data into:
- Clear priorities
- Experiments
- Execution plans
- Report insights, not vanity metrics
- Team Leadership & SOPs
- Lead SEO, content, design, and outreach teams
- Provide:
- Clear briefs
- Clear success criteria
- Build SOPs for content, landing pages, audits, and campaigns
- Run outcome-focused weekly reviews
- Raise the team’s thinking bar, not just output
- Cross-Functional Ownership
- Partner with product on launches and positioning
- Work with sales/support to capture objections and insights
- Align with leadership on growth priorities
- Translate product features into clear value propositions
Core Competencies
- 3–5+ years of experience in Shopify or WooCommerce marketing, with at least 2 years in a leadership role
- Strong hands-on experience using Shopify for marketing initiatives, including store setup, app integrations, product optimization, and campaign execution
- Prior exposure to WordPress, WooCommerce, SaaS, or other technology-driven products
- Proven expertise in SEO, content strategy, analytics, and reporting
- Proficiency with tools such as GA4, Search Console, CRM systems, and marketing automation platforms
- Demonstrated track record of demand generation and lead growth
- Strong communication, leadership, and stakeholder management skills
- Experience working with international (US/EU) markets
- Understanding of Product-Led Growth (PLG) models
- Hands-on CRO experimentation mindset
- Prior experience fixing declining traffic, engagement, or conversion challenges
Why CEDCOSS?
CEDCOSS stands tall as a vanguard of innovation, an aggregator of possibilities, and an enabler of technological prowess. Our expert team under the roof of CEDCOSS is a collective force dedicated to delivering cutting-edge products that redefine industry standards. Specializing in e-commerce development, mobile app development, progressive web apps, API integration, CRM and ERP development, cloud architecture, DevOps, AWS-SaaS development, Artificial Intelligence (AI), Machine Learning, Virtual Intelligence, Chatbots, and Cross-Platform Development Tools, we craft comprehensive products that serve as the technical backbone for online ventures.
Our impact extends across the globe, catering to a diverse clientele that includes big tech companies, MSMEs, and ambitious entrepreneurs. As partners, we stride alongside Fortune 500 organizations and Global 2000 enterprises, forging alliances with tech giants such as Google, Meta, and Amazon.
In the realm of digital transformation, CEDCOSS isn’t just a digital product creator; we are architects of digital excellence.
And the PERKS | The good stuff you get for working hard
- Flexible working for a better work-life balance
- The five-day workweek offers more time off
- A plethora of industry exposure and self-growth opportunities
JOIN US to maximize your impact on strategy and performance.