In the dynamic realm of marketing, sales, and customer success, the buzz around Artificial Intelligence (AI) has reached a crescendo. Businesses are increasingly turning to AI-powered personalization as a game-changer for their Go-To-Market (GTM) strategies. Let’s delve into how AI is reshaping the future of GTM, its challenges, and effective use cases. Revolutionize your market approach […]
Our previous discussions on CRM have tackled what it is and the industries it has been serving. But an essential part of it still hasn’t been touched. And that is how CRM works in marketing. Everywhere you go now, the word is rampant. CRM’s main focus lies in the aspect of relationships. And it is […]