2.5 quintillion bytes of data are generated each day, according to Finance Online reports. In a data-intensive world, ignoring the possibilities and value of big data might be a lot to miss out on. But wait, how do you know you are missing something? Unless you don’t know what we are dealing with here? In […]
Implementing CRM is no easy task. If you believe otherwise, it’s time to relook and consider what might be going wrong. Because if we go by the statistics, Gartner says that only 14% of organizations have achieved a 360-degree view of the customer, per 2022 reports! Quite a shocking number, right? The customer sits at […]
Our previous discussions on CRM have tackled what it is and the industries it has been serving. But an essential part of it still hasn’t been touched. And that is how CRM works in marketing. Everywhere you go now, the word is rampant. CRM’s main focus lies in the aspect of relationships. And it is […]
The importance of CRM is visible when we read its market size was valued at USD 58.82 billion in 2022. And will have an expected CAGR of 13.9% between 2023 and 2030, according to Grand View Research’s report. CRM, or Customer Relationship Management, is a technology now getting tapped by many businesses and industries. All […]
One of the central pillars of a successful business marks the ground over a perfect marketing plan. In today’s highly competitive business environment, having a well-planned marketing strategy is essential for the success of any business. A perfect marketing plan helps to define the target audience, sets specific goals and objectives, and outlines a roadmap […]
Ever since its release in November 2022. ChatGPT has had an apprehensive welcome. For some, it meant easy access to the quick written word. For some, it felt like an intellectual theft. Because it is not just writing for you but coding too! So the question is, what exactly is it doing? How is ChatGPT […]
We know that SaaS is synonymously called cloud. But are the two actually the same? Is there a key difference between SaaS and cloud? We are going to find out. After all, the global cloud-managed service market is set to grow to 130.1$ billion by 2028, according to a new study by SkyQuest. The report […]
SaaS is now a known name and a thriving industry in the global arena. Including India. According to a report by Business Today, the subcontinent is the second-largest SaaS solutions ecosystem. The annual recurring revenue grew 4 times to 12-13 billion dollars in 2022. Where investments saw a massive six-fold jump in the last 5 […]
You might have heard about Amazon’s Great Indian Festival or End-of-the-Year Sale! Now, you may not have been a part of this event or campaign, but you should have atleast heard or seen it! The reason is the BRANDING of the event. Where ever you scroll your feed on social media platforms, watch videos on […]
Creating and running a business heavily depends upon the customer relations you cater to. And in the wake of that thought comes Optimove’s personalized SMS tool that sends hyper-personalized messages to customers leading to more brand engagement. Highly innovative and engaging, right? That’s one part of the CRM activity. Let us show the bigger picture […]